"OnePoint’s founding partners nailed it. Emphasizing a values-based company culture rooted in intellectual curiosity, egoless collaboration, integrity, and empathy profoundly impacts how we work across disciplines to serve each client’s individual goals, vision, and mission. Every day, I'm grateful for the chance to collaborate with such a talented group of individuals dedicated to problem-solving, innovation, and advancing non-profit senior living missions nationwide."

Karen is a highly experienced senior living marketing and sales leader with over 20 years of overseeing occupancy and revenue growth strategies for various types of communities across the country. While Karen has experience in both for-profit and not-for-profit communities, her passion and primary experience has been centered on assisting non-profit communities fuel their missions through effective top-line revenue growth.

Throughout her career, Karen has engaged with hundreds of senior living sales and admissions professionals, managed marketing and sales strategies for a national portfolio of 80+ communities, and led a team of regional directors located throughout the country. Karen’s marketing and sales expertise spans all senior living segments and care levels with a strong concentration on Lifeplan Communities. Karen enjoys providing senior living clients and colleagues with solutions-oriented, straightforward consultation in alignment with established business goals. Her strategic approach is rooted in facts and data, common sense, good humor, and a laser focus on driving optimal sales and marketing performance.

Karen is a lifelong New Englander having lived in both Maine and Connecticut. She graduated from University of Maine at Presque Isle with a bachelor’s degree in social work and has completed additional coursework in leadership and organizational studies.

Q. What do you do for volunteer work?

A. Fostering kittens and puppies is truly the most gratifying thing I’ve ever done.  I volunteer with a few different organizations that transport pets from overcrowded shelters and bring them to Maine to be adopted. 

Q. Your best SFW (safe for work) joke!

A. A guy hears a knock on his front door. He answers the door but no one is there – just a snail looking up at him from the welcome mat. He picks up the snail and chucks in out into the yard. Ten years later, the guy once again answers a knock on his front door. Again, no one is there except for a snail who looks up at him and says, “what the heck was that all about?”

Q. What does OnePoint’s B Corp designation mean to you?

A. I am very proud to be part of a B Corp certified organization. OnePoint’s focus on the non-profit senior living sector, combined with our dedication to purpose-driven work, resonates deeply with my values. The B Corp movement’s theory of change imagines “a world where all stakeholders – not just shareholders – are valued and prioritized.” I love that. The B Corp standards are such a natural fit for our industry, I hope other senior living organizations will also make the same commitment to become B Corp certified.